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  • Writer's pictureEPIC FAB GIRL

75: Social Media Content Strategy for Business Owners



If you know me, you’ll know that I love all things social media, content and marketing. If you’re wanting to attract more clients into your business (and who isn’t!), you need to focus more on your social media content so that it’s generating leads and making sales for you - even when you aren’t online!


In today’s episode, I’m going to be sharing with you a simplified three-step process to creating better social media content. And this strategy will work no matter which platform you’re on, so choose the one that has more of your ideal clients on it and that you enjoy showing up on. As for us, we’re on Instagram, TikTok, Threads, YouTube and of course we have this podcast!


Repurposing your content can be really valuable too, and allows you to post more consistently without creating more. Consistency is one of the most important parts of your content strategy, but without the three elements I’m going to share with you today, it doesn’t really hold a lot of weight. If you’re wondering what those three things are in more detail, get your headphones out now!


In this episode, I’ll be talking about:


  • The importance of showcasing yourself as an expert

  • Why you need to be regularly sharing your stories

  • When a lead really becomes a lead and how to get more of them

  • How to use your social media content to get more sales






Episode Breakdown


[03:43] Leverage your social media content to grow your number of followers

[05:07] What content can I create to showcase myself as an expert?

[07:23] How can I tell my own story on social media?

[10:40] What is a ‘lead’?

[11:57] How can I generate leads on social media?

[13:20] What is a ‘call to action’?

[15:14] How can I leverage my social media content to get sales?

[18:18] Recap for leveraging your social media for business



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